Be Mobile Friendly for the Right Reasons

It’s about your visitors, not Google

responsive-designIn April, Google made an incredibly well-hyped announcement that sites that aren’t mobile friendly would not be ranked as highly as those that work well on smaller screens.  That announcement generated a media storm of coverage, from innumerable tweets to articles in major newspapers.  It’s brought us some business, too. Thanks, Google!

Google is not the reason you should make sure your site is mobile friendly.  Your site should be mobile friendly because your visitors — a really big chunk of them — are using mobile devices and you want your site to look as good as or better than the “desktop” version.  The bottom line of our argument is that most of your viewers are probably on mobile devices.  Are you making them happy? Continue reading “Be Mobile Friendly for the Right Reasons”

Leave a comment

Mobility: The next Google-quake

responsive-designWe’ve always preached that good content is good SEO*, and good SEO gets good SERP**.  That’s true, but there’s now a new wrinkle.  Google cares whether your website is “mobile ready“.  All things being equal, a mobile ready site will be placed above one that’s not on the search results page.

What does mobile ready mean?  We’ll talk about that a bit more below. First, get a yes or no answer from Google:

Is your site Mobile Friendly according to Google

Mobile Friendly means that your site reformats itself for mobile devices. Continue reading “Mobility: The next Google-quake”

Leave a comment

Now that you have a website…

Getting a website is not the same thing as having one.

three_meerkats
We’ll keep an eye on things.

You put blood, sweat, and tears into getting a website.  There were multiple revisions of the design.  Text was written, copied, pasted, and then done all over again.  Photos taken, photos discarded. Keywords chosen and tested.  The message honed and honed again.

And then you were finished, and the Internet was better and brighter for having your site.

So you’re done!

Well, not quite.  Just like getting a kitten, you take on the responsibility for a friend and a life.

What are your responsibilities to your website? Continue reading “Now that you have a website…”

Leave a comment

How do you know when it’s time to update your website?

If you’ve ever gone house hunting, you know how important curb appeal is. It’s the “drive by factor. Even if the interior is absolutely smashing,  if a house doesn’t look appealing from the outside, few potential buyers will make it inside.

 

Gable end of home addition, Marvin windows

Photo Credit: Brock Builders

That same visual appeal applies to websites. Those that haven’t been updated are “drive by’s”. One look and the (potential) visitor is gone. No matter that what you’re selling is exactly what that visitor is looking for….they won’t ever see it!

Some people are vigilant about keeping their websites fresh. Generally, they’re web designers, developers or content marketers who do this for clients on a daily basis.

But let’s say you’re not a web designer or developer. No doubt, you’re busy with projects, proposals, meetings and keeping clients and customers happy. Days are full and time is tight. Marketing can often fall by the wayside. We get it. We’ve been there!
Continue reading “How do you know when it’s time to update your website?”

Leave a comment