In April, Google made an incredibly well-hyped announcement that sites that aren’t mobile friendly would not be ranked as highly as those that work well on smaller screens. That announcement generated a media storm of coverage, from innumerable tweets to articles in major newspapers. It’s brought us some business, too. Thanks, Google!
Google is not the reason you should make sure your site is mobile friendly. Your site should be mobile friendly because your visitors — a really big chunk of them — are using mobile devices and you want your site to look as good as or better than the “desktop” version. The bottom line of our argument is that most of your viewers are probably on mobile devices. Are you making them happy?Continue reading “Be Mobile Friendly for the Right Reasons”
We’ve always preached that good content is good SEO*, and good SEO gets good SERP**. That’s true, but there’s now a new wrinkle. Google cares whether your website is “mobile ready“. All things being equal, a mobile ready site will be placed above one that’s not on the search results page.
What does mobile ready mean? We’ll talk about that a bit more below. First, get a yes or no answer from Google:
Getting a website is not the same thing as having one.
You put blood, sweat, and tears into getting a website. There were multiple revisions of the design. Text was written, copied, pasted, and then done all over again. Photos taken, photos discarded. Keywords chosen and tested. The message honed and honed again.
And then you were finished, and the Internet was better and brighter for having your site.
So you’re done!
Well, not quite. Just like getting a kitten, you take on the responsibility for a friend and a life.
If you’ve ever gone house hunting, you know how important curb appeal is. It’s the “drive by factor. Even if the interior is absolutely smashing, if a house doesn’t look appealing from the outside, few potential buyers will make it inside.
That same visual appeal applies to websites. Those that haven’t been updated are “drive by’s”. One look and the (potential) visitor is gone. No matter that what you’re selling is exactly what that visitor is looking for….they won’t ever see it!
Some people are vigilant about keeping their websites fresh. Generally, they’re web designers, developers or content marketers who do this for clients on a daily basis.