If you’ve ever gone house hunting, you know how important curb appeal is. It’s the “drive by factor. Even if the interior is absolutely smashing, if a house doesn’t look appealing from the outside, few potential buyers will make it inside.
Photo Credit: Brock Builders
That same visual appeal applies to websites. Those that haven’t been updated are “drive by’s”. One look and the (potential) visitor is gone. No matter that what you’re selling is exactly what that visitor is looking for….they won’t ever see it!
Some people are vigilant about keeping their websites fresh. Generally, they’re web designers, developers or content marketers who do this for clients on a daily basis.
But let’s say you’re not a web designer or developer. No doubt, you’re busy with projects, proposals, meetings and keeping clients and customers happy. Days are full and time is tight. Marketing can often fall by the wayside. We get it. We’ve been there!
Continue reading “How do you know when it’s time to update your website?”