We’ve always preached that good content is good SEO*, and good SEO gets good SERP**. That’s true, but there’s now a new wrinkle. Google cares whether your website is “mobile ready“. All things being equal, a mobile ready site will be placed above one that’s not on the search results page.
What does mobile ready mean? We’ll talk about that a bit more below. First, get a yes or no answer from Google:
Getting a website is not the same thing as having one.
You put blood, sweat, and tears into getting a website. There were multiple revisions of the design. Text was written, copied, pasted, and then done all over again. Photos taken, photos discarded. Keywords chosen and tested. The message honed and honed again.
And then you were finished, and the Internet was better and brighter for having your site.
So you’re done!
Well, not quite. Just like getting a kitten, you take on the responsibility for a friend and a life.
If you’ve ever gone house hunting, you know how important curb appeal is. It’s the “drive by factor. Even if the interior is absolutely smashing, if a house doesn’t look appealing from the outside, few potential buyers will make it inside.
That same visual appeal applies to websites. Those that haven’t been updated are “drive by’s”. One look and the (potential) visitor is gone. No matter that what you’re selling is exactly what that visitor is looking for….they won’t ever see it!
Some people are vigilant about keeping their websites fresh. Generally, they’re web designers, developers or content marketers who do this for clients on a daily basis.