We need a website but we don’t have the budget for what we need. What can we do?”
The Cost of a New Website
- You could build your own…. if you know enough about coding.
- You could use a platform like SquareSpace or Wix which makes it easier for non-professionals to create a website
- You could take a class to learn web design…if you have the time.
- You COULD opt for a customized template.
Why, you ask, should you pay us to build a site that uses a theme?
The Benefit of Working with a Designer.
- customize a theme so your site doesn’t look like it started with a template.
- customize navigation so visitors can easily find what they‘re looking for.
- use plugins for added functionality.
- Introduce a custom color palette and fonts that make your product or service shine.
- work with a developer to customize additional features (think popup boxes, CTAs, forms, contact pages, etc).
- suggest other options you never thought of.
Other concerns if you’re building your own website.
Let’s play Devil’s Advocate. Suppose you decide to build your own website. What do you need to know?
Concern #1: We’ve heard about websites crashing due to bad themes that aren’t updating.
WAGW: Make sure you buy your theme from a reputable company with lots of users. Satisfied users.
Concern #2: How do we know which webhost to use?
WAGW: Same way you research themes. Read reviews to see what people are saying about the various hosting companies. Look for one that’s robust, dependable and keeps you informed about updates.
Concern #3: What about email setup? Which email program should I use?
WAGW: Hopefully you have an IT person who can help with that.
Concern #4: How do I coordinate all these moving parts?
WAGW: Spreadsheets are great for keeping track of all the elements you need to complete a site.
More complicated than you expected?
Don’t forget that you still need to write the site content and do SEO (search engine optimization).
That’s why people hire professionals to design and build websites.
The time you’ll save by hiring experts is the time you’ll free up to do what you’re good at. Refining your product, service or sales process. Hiring an assistant or an intern. Marketing your business.
The tasks for a small business owner are endless. Smart entrepreneurs delegate whenever they can.
Read more about marketing your business.