Case Studies

The Art Center of Highland Park

The Challenge

The client came to us with a website that was a nightmare for the staff to update.

The Fix

The new design was a collaboration with the staff at TAC.  They’re artists so they had a vision of how they wanted to site to look. We built a WordPress site where the complex loading of e-commerce data could be handled easily via spreadsheets.

Result

TAC’s new WordPress website not only meets their visual expectations but is also super easy for them to update. A slider on the home page serves to promote events, exhibits and class registration. Three areas below the slider provide quick links to timely information.

The class and schedule data is set up so that it can be easily searched using a number of criteria (UX). which allows site visitors to quickly find classes that fit what they’re looking for.

Early 2015
August, 2018

Chicago Mediation Services

The Challenge

Jill Tanz is a mediator who applies neuroscience in her practice. Her old website was drab
and dated. She needed a new site that accurately positioned her services and credentials. It was important to highlight how neuroscience is incorporated into Jill’s mediation services.

The Fix

We started by rebranding Chicago Mediation Services. The new logo abstractly represents mediation, which means working together. A palette of blue and green was chosen — blue is a calming color, while green represents growth.

Building on the new logo, we created a fresh, clean look for the website. Content clearly positions Jill’s services, highlights her USP (unique selling proposition), explains how neuroscience works with mediation and promotes available workshops.

The home page hero photo says “professional” and suggests that Jill works with individuals rather than large teams…..which is the case. Graphic interest on interior pages is created using the logo in header banners.

Result

A clean, professional website which visitors can easily scan to quickly find what they’re looking for — whether it’s available workshops, services provided or Jill’s credentials. The WordPress site enables easy updates and allows Jill to effortlessly maintain a consistent blogging presence.

March, 2016
August, 2018

Shalom Klein

The Challenge

Shalom Klein offers a wide variety of services with a schedule that makes the Energizer
Bunny look lazy. His existing website was disorganized and unprofessional. He needed a website that incorporated everything he does into one clear, compelling package. Updating needed to be seamless because he’s always adding new content. In addition, he wanted a brand that works for the vast amount of services he offers.

The Fix

For the new brand, we used the name of his radio show “Get Down to Business with Shalom Klein”. This is a phrase that already has brand awareness and relates to everything he’s involved with — he helps organizations, businesses and individuals “get down to business”.

Prior to writing content, we performed SEO (search engine optimization) to identify key search terms and phrases. Those were incorporated into copy to help with rankings. Images were selected to show Shalom in his many roles: on his radio show, as a keynote speaker, networking, working with clients, out in the community and as an author. We pulled relevant copy from testimonials (he has an amazing number of them!) to sprinkle throughout the site. The homepage includes quick links to important pages and a link to purchase his book. There are also excerpts from the most recent blog posts, which Shalom updates regularly.

The Result

The new website is modern, compelling and user-friendly. Bold subheads break up content for easy scanning and also help with SEO (search engine optimization). The streamlined menu clearly presents his services and makes it easy for site visitors to follow his radio podcasts and engage with him. Shalom loves that it’s a breeze to update.

December, 2014
August, 2018

Dyana Flanigan

The Challenge

Dyana had a fresh new logo (Iris-designed). Now she needed to replace a woefully dated website. She also wanted to start blogging.

The Fix

In PR, showing client media placements is important. So we put an In the News jump link in a sidebar under the feature image on the homepage, as well as in the top menu bar (it’s all about navigation options). We also added a search bar to make it easy for visitors to find what they’re looking for. Lastly in the sidebar, we added a newsletter signup bar to capture interested readers. Having this sidebar on the homepage makes it very easy for visitors to find what they are looking for. We opted for no sidebar on the interior pages so the images have the greatest impact (see below) and there is minimal scrolling to read all the content.

The Case Studies page lets you quickly scroll or click on Show More to read details about specific projects.

Custom photography says “there’s a real person behind this firm”. A hero image with her tagline prominently positioned shows Dyana at work. We photoshopped the image so that her logo and tagline are shown prominently on the computer screen. The hands are Dyana’s. Other photos were chosen to show her on-site working with clients. Colors are bright and bold…..reflective of its owner. Copy is pure Dyana. She gave us drafts and we edited the content.

Result

The site is contemporary and reinforces her brand. Visitors to the new site don’t have to dig around to see what Dyana does and how she can help them. The Services page clearly details her areas of expertise and also her PR process. Dyana loves being able to easily update her blog….aptly entitled Dyalogue.

February, 2017
August, 2018

Nan Watts Coaching

The Challenge

Nan Watts’ coaching business was originally called Inspired Views. As her practice became more focused on leadership development, she rebranded as Nan Watts Coaching. She came to us for a website to promote her skills with a goal of engaging potential clients to work with her. Our challenge: how to make her stand out in the crowded field of coaching.

The Fix

With her second career as an accomplished professional photographer, we were able to personalize Nan’s site with her own photos. The ones we selected together say peace and tranquility….which is what happens when you work with a coach who understands what you need. The color palette of blues and greens complements the one-with-nature images and sets a soothing mood.

Animation was used to scroll important text over tone-setting photos on the home page. Nan wrote her own copy which we edited.

Result

The new site is fresh, modern and bright. Visitors can quickly find everything they need to know about her services. They can also get a good feel for Nan’s personality and work style from her “Fun Facts About Nan” page.

March, 2016
August, 2018

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