Content Development & Copywriting
We develop content that clearly reflects your brand. How you help clients. How you differ from the competition. What’s unique about your products or services. Well-written content gives prospective clients compelling reasons to work with you…or at least convinces them to pick up the phone to find out more about your business.
The style and tone of each website we create is unique and customized. Your line of work, your industry, your personal voice, your brand – all these factors impact content. What’s consistent in all of the websites we create is clear, concise and convincing copy.
We create designs that are visually exciting, engaging and powerfully reflect your brand. If you don’t have one (a brand), we can help with that as well because we’re marketers. If you have a logo you like, we can work from that — designing around the style and color palette to enhance your identity or personality. Whatever we design, you can be sure it will capture the essence of your company and the attention of visitors who find your site.
We build websites to solve business problems. The majority of our sites are developed on an industry standard, open source platform like WordPress, allowing for easy updates and expandability. No need to be a techie to update or add content to the sites we build. We pick the content management system (CMS) that’s right for your particular business. Then we train you on how to use it. Whether you need a basic site or a robust, multilayered e-commerce site, we can build just about anything you need.
All sites we develop are responsive to device width and optimized so they work well on all major tablet and cellphone models.
We take site security very seriously — especially as hacking becomes more and more commonplace. If a website is secure, the url (in the address bar) starts with “https”. This means that the site uses SSL (Secure Sockets Layer), an encrypted link between a web server and a browser that ensures that all data passed between the two remain private and integral.
Currently, many website urls still start with “http” (no s). But with Google’s latest Chrome release, websites that collect passwords or credit card information but are not SSL-compliant are designated as “not secure”. Needless to say, this could be very confusing to potential customers who visit your site.
Industry experts expect that Google will continue to modify their algorithm as part of their “Encrypt the Internet” initiative. Eventually, all websites will either use SSL or be labeled “not secure” — whether they collect personal information or not.
Website Maintenance & Monitoring
We consider site monitoring and maintenance to be an integral part of responsible site development and include theses services for the first 12 months with every website we build. Thereafter, we charge a nominal monthly fee. This ensures that WordPress and all plugins are up-to-date, updated within 24-hours of their release by their developers, and that your site and database are backed up weekly. You receive monthly activity reports so you know exactly what’s being done. We watch the backend, so you can focus on running your business.
SEO (Search Engine Optimization)
Building search friendly websites is an integral part of our web development. We follow SEO best practices to insure that Google and other search engines can discover the information they need to help your site gain prominence in search results. We integrate tools, including Google Analytics and Search Console, to track your website’s performance in search engines.
We provide a comprehensive palette of strategies for driving traffic to your website and engaging your online community. This includes paid advertising through Google Ads, Facebook advertising and other platforms. We provide content and proactive management for your social media and email platforms.
Our content development services go beyond websites. We also create print material: brochures, flyers, rack cards, direct mail, newsletters, ads, banners and pdfs. Call us to see how we can help you build your business with marketing pieces that communicate your message with sass, savvy and style.