Ohio-based Tulip Tree CBD was a newcomer to the crowded field of CBD health and wellness products. Breaking into this crowded market would not be easy. So when founder Jeri Schulz needed a new website that could compete with existing companies, we jumped to the challenge.
First order of business: the website had to stand out – visually and informationally. The latter was fairly straightforward. Most CBD companies are in the business of making money. As much as possible.
Jeri is an experienced RN whose calling has always been taking care of people. So not only can she knowledgeably answer symptom questions, she offers custom dosing guidance, something which is always confusing for people new to CBD. A warm, knowledgeable and caring professional, we worked closely with Jeri to make sure her personality came through in the content.
For the visual challenge, we worked with an existing logo and color palette to create a look and feel that is bright, peaceful and soothing. The clean design guides the eye to important information like their USP — organic, ZERO THC, hemp-based CBD backed by the guidance and custom dosing of an experienced RN.
Finally. we used WooCommerce for the shopping platform and added various plugins for automatic emails and drip marketing campaigns.