The San Diego County Bar Foundation needed a new website highlight the professionalism of their organization. The board wanted a modern and sophisticated look to represent the nonprofit which supports organizations that provide legal help to the underserved in San Diego County – people dealing with poverty, abuse, discrimination and other issues.
The new site showcases the important work the Foundation does and gives a clear message of the impact of contributing to the Foundation, rather than individual charities.
The old site had lots of small images and looked unprofessional. The new design uses large photos that are compelling and tell a story. Special prominence is given to their annual fundraisers: Evening In La Jolla and Distinguished Lawyer Memorial. Since fundraising efforts are crucial to fund their work, donating online is easy and obvious.