Gordon's Ace Hardware Store in the Gold Coast

How to deliver a remarkable customer experience

Last month, we blogged about what NOT to do when offering new products or services. This month, we focus on ...
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Guest Post: Shouldn’t Business & Life Skills Complement Each Other? by Julie Morris

Photo by Daria Nepriakhina on Unsplash Americans spend one-third of their lives working – often more for entrepreneurs – and ...
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Should you offer new products or services?

Recently, we've been privy to a lot of conversation from small business owners who are trying to come up with ...
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woman pointing to the 5th of 5 yellow stars to signify successful marketing

 5 reasons why you should add visuals to your marketing.

We know that social media posts with visuals outperform text-only posts.  But visuals enhance other forms of marketing as well ...
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Is your website ready (and healthy enough) for Google’s algorithm update?

Earth Day is April 22nd. Yes, we relegate one day to focus on keeping our planet healthy. Anyone else think ...
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upset woman holding her head in her hands

6 workarounds to get out of a creative rut.

We’ve all been there. A project due. Deadline looming. And bam! You’re stuck. The words (or layouts or designs or ...
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5 traits that successful businesses use to engage customers.

Successful businesses connect with customers. And they do this via 5 traits that are critical for client engagement: believability, authenticity, ...
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How to craft engaging web content.

So you’ve got a brand new website, and it looks great. Well designed. Smart use of color. Smarter use of ...
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What are you really selling?

Businesses that know exactly who they are and what they provide have a leg up on the competition. They have ...
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