Word of Mouth

Revisiting Word-of-Mouth Marketing

If you were born after 2000, you may not be familiar with word-of-mouth marketing. Suffice it to say that word-of-mouth ...
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how to determine market positioning

Is Your Company’s Positioning Statement Accurate?

Positioning is like a roadmap for your business. It drives all of your branding, messaging and marketing. A clear positioning ...
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Why aren’t people opening your emails?

Getting people to open your emails can be daunting. With overloaded inboxes and so many subject lines vying for attention, ...
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graphic showing 1 red token in a line of blue tokens

How to create an Ideal Client Profile

Before you start any marketing, you need a plan. Without one, you’re bound to make scattershot efforts. A waste of ...
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Gordon's Ace Hardware Store in the Gold Coast

How to deliver a remarkable customer experience

Last month, we blogged about what NOT to do when offering new products or services. This month, we focus on ...
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post-it notes on a planning calendar

Guest Post: Shouldn’t Business & Life Skills Complement Each Other? by Julie Morris

Photo by Daria Nepriakhina on Unsplash Americans spend one-third of their lives working – often more for entrepreneurs – and ...
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graphic image of a rocket that crashed

Should you offer new products or services?

Recently, we've been privy to a lot of conversation from small business owners who are trying to come up with ...
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woman pointing to the 5th of 5 yellow stars to signify successful marketing

 5 reasons why you should add visuals to your marketing.

We know that social media posts with visuals outperform text-only posts.  But visuals enhance other forms of marketing as well ...
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a stethoscope laying on a laptop keyboard

Is your website ready (and healthy enough) for Google’s algorithm update?

Earth Day is April 22nd. Yes, we relegate one day to focus on keeping our planet healthy. Anyone else think ...
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