Can you build your own website?
We need a website but we don’t have the budget for what we need. What can we do? We hear ...
Is your small business website ADA-compliant and why else you might be sued.
When you started your business, you filled out the requisite paperwork (type of business, tax forms, etc), and opened accounts ...
7 ways to nail customer service.
3-minute read The customer may not always be right (sorry, Mr. Selfridge), but if you want to keep her, you ...
8 Best Practices to Increase Product Page Conversion Rates
Today's guest post is from Andrew Scherer andrew@hsbo.com 8 Best Practices to Increase Product Page Conversion Rates Getting your product pages ...
Why you should have a monitoring program set up for your website.
After your WordPress website goes live, you may think the website work is finished. Not so. Cybersecurity challenges  are ongoing. Your ...
Revisiting Word-of-Mouth Marketing
If you were born after 2000, you may not be familiar with word-of-mouth marketing. Suffice it to say that word-of-mouth ...
Is Your Company’s Positioning Statement Accurate?
Positioning is like a roadmap for your business. It drives all of your branding, messaging and marketing. A clear positioning ...
Why aren’t people opening your emails?
Getting people to open your emails can be daunting. With overloaded inboxes and so many subject lines vying for attention, ...
How to create an Ideal Client Profile
Before you start any marketing, you need a plan. Without one, you’re bound to make scattershot efforts. A waste of ...