We need a website but we don’t have the budget for what we need. What can we do? We hear you. New business. Small marketing budget. It’s a dilemma for small business owners or startups.  But you need to be able to market your business. And the most efficient way to do that is with
Can you build your own website? Read More »
We know that social media posts with visuals outperform text-only posts. But visuals enhance other forms of marketing as well. As visual creatures, we enjoy reading or skimming material which contains graphics and images. In fact, according to this post in Polls Everywhere, visuals increase the desire to read content by 80%. With a reach
 5 reasons why you should add visuals to your marketing. Read More »
So you’ve got a brand new website, and it looks great. Well designed. Smart use of color. Smarter use of white space. Reasonably intuitive navigation. A business owner’s dream website. But there’s one significant problem. Your website simply isn’t engaging. It looks good, loads fast and seems to work well. But the copy is bland.
How to craft engaging web content. Read More »
We were excited to be on Shalom Klein’s radio show, Get Down to Business, yesterday. We talked about good website design, what makes a website great and why our clients like to work with us. Many thanks to Shalom for the shoutouts. And yes, we’d love to come on your show again!   Listen to our
Getting Down To Business with Good Website Design Read More »
It happens often. We meet with a business owner who’s struggling to build sales but won’t commit….or hasn’t set aside…. any money for marketing. How does that work, you ask? Well, it doesn’t. Our main business is building websites. But we approach web design and development with a marketing mindset because our team has a
Why Marketing Matters More Than Ever Read More »
The goal of marketing is pretty simple. Attract, inform, engage. You want to attract new customers. Then let them know how your products or services can help them. With clear, concise content and compelling graphics. Easy, right? It should be. But too often, people make it far too complicated. Especially on websites. We’ve all seen
Nice website. Too bad it won’t bring you any business. Read More »
A client was talking about why she likes to work with us. One of the reasons? Our monitoring package. She said it’s a key differentiator from other firms that develop your website and then disappear. Thank you to this client for reminding us that what we do isn’t necessarily the norm. Which leads us to a problem that
Did your web firm develop and disappear? Read More »
Building a website is an exercise in both forests and trees. The right words have to be there to draw the right eyeballs, your message has to be clear, and there have to be clear and effective calls to action. These are the forest level functions. But it’s the little things that can destroy your
The Big and the Small of It Read More »
