web design

A woman pointing to the 5th of 5 yellow stars to signify successful marketing.

 5 reasons why you should add visuals to your marketing.

We know that social media posts with visuals outperform text-only posts.  But visuals enhance other forms of marketing as well. As visual creatures, we enjoy reading or skimming material which contains graphics and images. In fact, according to this post in Polls Everywhere, visuals increase the desire to read content by 80%. With a reach

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Hands typing on a keyboard.

How to craft engaging web content.

So you’ve got a brand new website, and it looks great. Well designed. Smart use of color. Smarter use of white space. Reasonably intuitive navigation. A business owner’s dream website. But there’s one significant problem. Your website simply isn’t engaging. It looks good, loads fast and seems to work well. But the copy is bland.

How to craft engaging web content. Read More »

A woman typing on a keyboard.

Why Marketing Matters More Than Ever

It happens often. We meet with a business owner who’s struggling to build sales but won’t commit….or hasn’t set aside…. any money for marketing. How does that work, you ask? Well, it doesn’t. Our main business is building websites. But we approach web design and development with a marketing mindset because our team has a

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A chimpanzee scratching his chin to suggest a lousy user experience.

Nice website. Too bad it won’t bring you any business.

The goal of marketing is pretty simple. Attract, inform, engage. You want to attract new customers. Then let them know how your products or services can help them. With clear, concise content and compelling graphics. Easy, right? It should be. But too often, people make it far too complicated. Especially on websites. We’ve all seen

Nice website. Too bad it won’t bring you any business. Read More »

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