We need a website but we don’t have the budget for what we need. What can we do? We hear you. New business. Small marketing budget. It’s a dilemma for small business owners or startups. But you need to be able to market your business. And the most efficient way to do that is with […]
Can you build your own website? Read More »
When you started your business, you filled out the requisite paperwork (type of business, tax forms, etc), and opened accounts (bank, credit cards, shipping, etc.). You followed the rules for setting everything up. But did you think about whether or not your website was ADA-compliant? Was it accessible for people with disabilities who wouldn’t be able
Is your small business website ADA-compliant and why else you might be sued. Read More »
Today’s guest post is from Andrew Scherer andrew@hsbo.com 8 Best Practices to Increase Product Page Conversion Rates Getting your product pages right is critical if you want to succeed at ecommerce. Whether you’re listing your products on your own ecommerce store or a third-party marketplace like Amazon, optimizing your product pages will increase conversions and sales.
8 Best Practices to Increase Product Page Conversion Rates Read More »
If you were born after 2000, you may not be familiar with word-of-mouth marketing. Suffice it to say that word-of-mouth was a hot topic in the early 2000’s. According to referral marketing firm Extole, the term is attributed to psychologist George Silverman in the early 1970s. Silverman referred to word-of-mouth (WOM for short) as “teleconferenced
Revisiting Word-of-Mouth Marketing Read More »
We know that social media posts with visuals outperform text-only posts. But visuals enhance other forms of marketing as well. As visual creatures, we enjoy reading or skimming material which contains graphics and images. In fact, according to this post in Polls Everywhere, visuals increase the desire to read content by 80%. With a reach
5 reasons why you should add visuals to your marketing. Read More »
2020 has been a difficult and crazy year. Understatement ;). We’re all looking forward to a fresh and hopefully healthier year in 2021. So rather than waiting to do a goals list for January, let’s get a jumpstart on 2021 now. Here are 7 things you can start implementing in your small business right now.
7 Things You Can Do Now to Get A Jumpstart On 2021 Read More »
When the world does a 360, everything you thought you knew becomes questionable. In the grips of a frightening pandemic, advertising might be the last thing you’re thinking about. But businesses still need to be on their toes. You simply can’t ignore campaigns you’ve been running because, odds are, the messaging needs adjusting. And if
Small Business Marketing in the Throes of a Pandemic Read More »
Ever wonder how effective your PowerPoint presentations are? What if you discover that the format you’ve been using is all wrong? Inc Magazine recently published an intriguing article by Geoffrey James claiming that PowerPoint is “worse than useless”. Note: the link above is not broken. And it’s a good article. It brings to mind a presentation
Why your presentations suck and what to do about that. Read More »
You’ve decided it’s time to do an email campaign. So you buy a list, craft what you believe to be a good email letter and send it out. But when you look at the stats, you’re less than thrilled. Minimal opens. A lousy click through rate. ZERO conversions. What happened? Let’s look at some possibilities:
Are you wasting your time sending emails? Read More »
Recently, we’ve noticed an interesting term bandied about in networking circles. It’s called imposter syndrome. We don’t like to miss anything, so we decided to do a little research. Here’s what we learned. Impostor syndrome is “the idea that you’ve only succeeded due to luck, and not because of your talent or qualifications.” (Yes, Imposter
ever feel like you’re pretending to know more than you do? Read More »
