We need a website but we don’t have the budget for what we need. What can we do? We hear you. New business. Small marketing budget. It’s a dilemma for small business owners or startups.  But you need to be able to market your business. And the most efficient way to do that is with […]
Can you build your own website? Read More »
When you started your business, you filled out the requisite paperwork (type of business, tax forms, etc), and opened accounts (bank, credit cards, shipping, etc.). You followed the rules for setting everything up. But did you think about whether or not your website was ADA-compliant?  Was it accessible for people with disabilities who wouldn’t be able
Is your small business website ADA-compliant and why else you might be sued. Read More »
After your WordPress website goes live, you may think the website work is finished. Not so. Cybersecurity challenges  are ongoing. Your website maintenance should be ongoing as well. WordPress is the most popular content management platform in use today and is constantly evolving. With its popularity comes security risks. This means that the core version
Why you should have a monitoring program set up for your website. Read More »
We know that social media posts with visuals outperform text-only posts. But visuals enhance other forms of marketing as well. As visual creatures, we enjoy reading or skimming material which contains graphics and images. In fact, according to this post in Polls Everywhere, visuals increase the desire to read content by 80%. With a reach
 5 reasons why you should add visuals to your marketing. Read More »
Earth Day is April 22nd. Yes, we relegate one day to focus on keeping our planet healthy. Anyone else think this deserves an ongoing commitment? Or at least a month? Here’s a link to Earth Day Live which runs from April 20 -22nd. Learn about some events you can participate in and get involved. But
Is your website ready (and healthy enough) for Google’s algorithm update? Read More »
September signals the start of fall. A time of new beginnings — change of season, a new school year, for some companies a new fiscal year. For small business owners, fall is often the time to think about ramping up business. Maybe you need to refresh dated marketing material. Or spruce up your website with
If your website isn’t functional & secure, you’re losing business. Read More »
We were excited to be on Shalom Klein’s radio show, Get Down to Business, yesterday. We talked about good website design, what makes a website great and why our clients like to work with us. Many thanks to Shalom for the shoutouts. And yes, we’d love to come on your show again!   Listen to our
Getting Down To Business with Good Website Design Read More »
It happens often. We meet with a business owner who’s struggling to build sales but won’t commit….or hasn’t set aside…. any money for marketing. How does that work, you ask? Well, it doesn’t. Our main business is building websites. But we approach web design and development with a marketing mindset because our team has a
Why Marketing Matters More Than Ever Read More »
A client was talking about why she likes to work with us. One of the reasons? Our monitoring package. She said it’s a key differentiator from other firms that develop your website and then disappear. Thank you to this client for reminding us that what we do isn’t necessarily the norm. Which leads us to a problem that
Did your web firm develop and disappear? Read More »
Building a website is an exercise in both forests and trees. The right words have to be there to draw the right eyeballs, your message has to be clear, and there have to be clear and effective calls to action. These are the forest level functions. But it’s the little things that can destroy your
The Big and the Small of It Read More »
