Marketing tips to help your business thrive and grow.
As business owners, we’re always looking for ways to work smarter. And yes, this predates AI! It’s learning through connections and relationships. Finding people who inspire you. This year, we’re celebrating women business owners who we think you’d like to meet. They’re inspiring, dynamic, brave, resilient and authentic. This is an expanded version of content from our […]
She Means Business: Angela Motola Read More »
Before there were startups, there were women inventors. It’s 2026. Yet some people still act as if a woman’s place is in the kitchen. I agree. But the kitchen I’m thinking of is a gleaming commercial test kitchen inside the thriving bakery company she built, runs, and owns. We work with many women small-business owners,
Women Entrepreneurs: The Original Problem Solvers Read More »
Want to stay top of mind with existing clients and connect with new ones? A well-crafted newsletter is an excellent way to do that. Nine reasons to write and send newsletters.  Connect directly – and consistently – with clients and prospects. You own your email list.Even if search rules change…which they often do…. you still
Grow Your Business, One Newsletter At A Time Read More »
Super Small Business Service Providers Last month, we shouted about some fun things to do during this odd Chicago summer. This month, we’re focusing on three small businesses offering services that can help you grow your business. Video Production Robb Emmett is the owner of WinWin Productions, Inc. and an excellent small business pivot story.
Small Business Shoutouts #2 Read More »
Building a business is challenging enough when the economy is strong. But we’re currently in the throes of a pandemic and on the brink of a recession and this is something none of us have ever seen before. Small business owners don’t know if they’ll be able to survive the next few months. So what
How to Market During Troubling Times Read More »
Today’s small business owner faces a big challenge. Digital noise surrounds us online — offers, freebies, surveys, endless articles. Getting your content read is more and more difficult. What can you do to make sure people see and share your content? Here are 4 easy tips to make that happen: Focus on the benefit. How
4 Top Tips to Better Content Read More »
What do people think when they hear your company name? Ideally it’s something positive that reflects your brand vision. If you’re not sure, it might be a good time to do a brand audit. If you’ve never done one, let’s start from square one. What is a brand? Your brand is your company’s identity. It’s
4 Tips to Building a Better Brand Read More »
