November 2020

How to craft engaging web content.

content marketing, web design, web development / Rickey Gold

So you’ve got a brand new website, and it looks great. Well designed. Smart use of color. Smarter use of white space. Reasonably intuitive navigation. A business owner’s dream website. But there’s one significant problem. Your website simply isn’t engaging. It looks good, loads fast and seems to work well. But the copy is bland.

How to craft engaging web content. Read More »

What are you really selling?

Updated March 8, 2023 3-minute read Businesses that know exactly who they are and what they provide have a leg up on the competition. They have a deeper understanding of their value. Smart business owners incorporate this into a positioning statement or brand positioning statement. If your marketing is looking a little dull or you