customer care Archives

Elements depicting a smalll business legal issue

Is your small business website ADA-compliant and why else you might be sued.

customer care, marketing, small business, web development, websites / Rickey Gold

When you started your business, you filled out the requisite paperwork (type of business, tax forms, etc), and opened accounts (bank, credit cards, shipping, etc.). You followed the rules for setting everything up. But did you think about whether or not your website was ADA-compliant? Was it accessible for people with disabilities who wouldn’t be able […]

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8 people in a row, all whispering, to illustrate Word of Mouth marketing.

Revisiting Word-of-Mouth Marketing

customer care, marketing / Rickey Gold

If you were born after 2000, you may not be familiar with word-of-mouth marketing. Suffice it to say that word-of-mouth was a hot topic in the early 2000’s. According to referral marketing firm Extole, the term is attributed to psychologist George Silverman in the early 1970s. Silverman referred to word-of-mouth (WOM for short) as “teleconferenced

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Gordon's Ace Hardware Store in the Gold Coast

How to deliver a remarkable customer experience

customer care / Rickey Gold

Last month, we blogged about what NOT to do when offering new products or services. This month, we focus on how to deliver a remarkable customer experience. Because delighting customers not only keeps them coming back but also sharing their delight with others (can you say word-of-mouth marketing?). I believe in learning from the companies

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Fgures reaching out to help a man climbing up a mountain.

5 traits that successful businesses use to engage customers.

2 Comments / clients, customer care / Rickey Gold

Successful businesses connect with customers. And they do this via 5 traits that are critical for client engagement: believability, authenticity, transparency, sincerity and dependability. Let’s see how this works. One of the easiest ways to do this is by asking yourself 3 questions: Think about your favorite businesses. What is it about them that makes

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Smart small businesses come up with solutions.

clients, customer care, small business, Uncategorized / Rickey Gold

Many thanks to Lum3n for use of this Pexels image. A recent headline in the Wall Street Journal jumped out: Target Posts Record Quarter. Really? Month 6 of a pandemic. Life is anything but normal. Shops still closed. Restaurants going out of business. And Target can’t get out of their own way. What’s Target doing

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Dice with sad to smiling faces painted on to rate customer care.

Understanding Customer Care.

customer care / Rickey Gold

Updated March 10, 2023 2-minute read Whether you’re a shop owner or a service provider, your customer care will influence how clients feel about you and your products. And those feelings will impact future sales — including whether or not there will BE any. We seem to remember the best and worst customer service experiences.

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