We know that social media posts with visuals outperform text-only posts. But visuals enhance other forms of marketing as well. As visual creatures, we enjoy reading or skimming material which contains graphics and images. In fact, according to this post in Polls Everywhere, visuals increase the desire to read content by 80%. With a reach […]
 5 reasons why you should add visuals to your marketing. Read More »
So you’ve got a brand new website, and it looks great. Well designed. Smart use of color. Smarter use of white space. Reasonably intuitive navigation. A business owner’s dream website. But there’s one significant problem. Your website simply isn’t engaging. It looks good, loads fast and seems to work well. But the copy is bland.
How to craft engaging web content. Read More »
2020 has been a difficult and crazy year. Understatement ;). We’re all looking forward to a fresh and hopefully healthier year in 2021. So rather than waiting to do a goals list for January, let’s get a jumpstart on 2021 now. Here are 7 things you can start implementing in your small business right now.
7 Things You Can Do Now to Get A Jumpstart On 2021 Read More »
September signals the start of fall. A time of new beginnings — change of season, a new school year, for some companies a new fiscal year. For small business owners, fall is often the time to think about ramping up business. Maybe you need to refresh dated marketing material. Or spruce up your website with
If your website isn’t functional & secure, you’re losing business. Read More »
My inbox is still overflowing with post-holiday savings, offers and other errata. You’re probably dealing with the same email overload. No surprise when you consider that the average office worker receives 120 emails every day (source: TechJury).  Who has time to look at all of this? If you’re like most people, you scan your inbox looking
Why I won’t open your emails. Ever.  Read More »
