Want to stay top of mind with existing clients and connect with new ones?
A well-crafted newsletter is an excellent way to do that. A well-crafted newsletter is an excellent way to do that.

Nine reasons to write and send newsletters. 

1. Connect directly – and consistently – with clients and prospects.
2. You own your email list.
   Even if search rules change…which they often do…. you still have access to those contacts. 
3. Engage a pre-qualified audience.
   Think warm leads.
4. Stay visible.
   Consistent newsletters keep you visible to contacts.
5. Reinforce your brand story..
   Build recognition and trust with each send.
6. Boost ROI.
   For a minimal upfront cost, newsletters can generate excellent revenue and long-term loyalty.  
7. Drive traffic to your website.
   Include links, updates and calls-to-action that encourage clicks.
8. Create and share promotions and upcoming events.
9. Track and refine.
   See what subject lines performed best, what content resonated with viewers and track subscribers and unsubscribers.

Think about the newsletters you subscribe to and enjoy.

Why do you like them? If you figure that out, you’ll have a great roadmap to creating your own newsletter.

Here’s one we love from client Diana Widman Design.

It’s beautifully designed (by Iris who created a template for this client), clean, easy to read (and scroll) and filled with timely updates. Best of all,  it sends you to their website to explore or maybe purchase a fabulous piece of jewelry. 

Is your newsletter performing the way you’d like? If not, get in touch. We’ll help you turn it into a powerful business booster.