The coronavirus has impacted how we live and work.
Schools are closed. Restaurants and bars, too, except for delivery or pickup (at least in Illinois). Appointments that aren’t critical are being postponed. Our world is getting much smaller.
It seems the entire country is working from home for the next few weeks. Savvy companies like Google and Zoho are making that easier to do with free productivity tools. Remotely from Zoho was developed in just one week. Google is offering access to their advanced Hangouts Meet feature to all Education and G Suite customers until July 1st.
Since it’s not going to be business as usual for a while, we’ve been thinking about how companies can put this quarantine to good use. Cause we’re going to beat this!
If you’re a small business owner or a solopreneur, this might be the perfect time to catch up on your marketing. Updating email lists. Creating an inventory of blog posts. Checking in with customers to see how they’re managing. And updating your website, which seems to be a stumbling block for many overwhelmed small business owners who never seem to be able to catch up. Here’s your chance.
A Robust Marketing Tool
Your website should be your most robust marketing tool. According to Blue Corona, here are two reason why:
- 97% of consumers go online to find a local business or local services.
- Studies show that between 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them.
Think about it. If your website hasn’t been updated with fresh content, new products and security fixes, you’re probably giving away business at a time when more and more people are online working remotely. Especially when we’re quarantined and looking for things to buy.
Amazon just announced that they’re hiring 100,000 workers to keep up with online deliveries. Give you any ideas?
What can you do?
Keeping a website fresh is actually not very difficult if you know what to do. It’s time consuming, however. So why not use this forced stay-at-home time to work on it.
Here’s a checklist of four things you need to do keep your website working for you:
- Add new content regularly.
Blogging is a great way to keep content fresh. A regular blogging schedule lets Google know to crawl your site on an ongoing basis. - Keep your site secure.
Think only large companies fall prey to cyberattacks? Think again.According to Accenture, 43% of cyberattacks are aimed at small businesses. And of that number, only 14% are prepared to defend themselves.Cyberattacks now cost companies $200,000 on average, putting many out of business. Make sure you install ongoing security updates. It’s not enough to just do it when your site is new. Hackers are constantly finding new ways to break in. So it’s critical that your site is protected with the latest technology.
- Keep your site optimized.
Much like the security issues, algorithm changes affect search functionality. So your keywords and phrases should be refreshed regularly. Don’t let your competition push you to the bottom of a search page. - Never assume.
As a business owner, you can’t afford to take things for granted. Periodically check your website to see how it appears on different size screens. A site that looks great on a desktop may look wonky on a cell phone.If there’s a problem with responsiveness, you want to be the first one to find it. You don’t want to hear it from a client.
If you’re reading this and feeling that bringing your website up-to-speed is still not something you have time (or the interest) to do, contact us. We can handle your website management so you can spend your time doing something else to drive business.
Because as scary as the current business outlook appears at the moment, eventually the coronavirus will be knocked out and life will resume.
Hopefully, we will all come out of this experience safe and sound…… and wiser.