positioning statement

Is Your Company’s Positioning Statement Accurate?

Positioning is like a roadmap for your business. It drives all of your branding, messaging and marketing. A clear positioning statement defines: Who you are. Who you help (your target market). HOW you help (the problems you solve or needs you fill for clients). Your USP (unique selling proposition). What makes you different/better than the […]

Is Your Company’s Positioning Statement Accurate? Read More »

What are you really selling?

positioning / Rickey Gold

Updated March 8, 2023 3-minute read Businesses that know exactly who they are and what they provide have a leg up on the competition. They have a deeper understanding of their value. Smart business owners incorporate this into a positioning statement or brand positioning statement. If your marketing is looking a little dull or you

What are you really selling? Read More »