Deciding on what marketing tools to focus on can be overwhelming. But as a small business owner, often with limited funds, you can’t market everywhere. Even big companies don’t spend all their marketing dollars in one place. We’re huge fans of social proof, particularly testimonials. Happy clients talking about your outstanding customer service or amazing […]
Not using testimonials? BIG mistake! Read More »
Recently, many hosting companies have made individual websites upgrade their version of PHP (the language that runs WordPress). This has caused many issues and a good deal of angst for WordPress site owners, mainly on older websites with plugins that have not been updated to be compatible with the newer version of PHP.  It’s
Just because it’s confusing doesn’t mean you should ignore it. Read More »
Ever wonder why some businesses grab attention effortlessly while others just get lost in the crowd?
The secret is differentiation.
How To Make Your Small Business Stand Out In A Crowded Space Read More »
When you started your business, you filled out the requisite paperwork (type of business, tax forms, etc), and opened accounts (bank, credit cards, shipping, etc.). You followed the rules for setting everything up. But did you think about whether or not your website was ADA-compliant?  Was it accessible for people with disabilities who wouldn’t be able
Is your small business website ADA-compliant and why else you might be sued. Read More »
3-minute read The customer may not always be right (sorry, Mr. Selfridge), but if you want to keep her, you better figure out a way to make her happy. Now! Not later. With an endless array of resources and tools to make customer care easy — training programs for brick & mortar store personnel, sophisticated
7 ways to nail customer service. Read More »
Today’s guest post is from Andrew Scherer andrew@hsbo.com 8 Best Practices to Increase Product Page Conversion Rates Getting your product pages right is critical if you want to succeed at ecommerce. Whether you’re listing your products on your own ecommerce store or a third-party marketplace like Amazon, optimizing your product pages will increase conversions and sales.Â
8 Best Practices to Increase Product Page Conversion Rates Read More »
After your WordPress website goes live, you may think the website work is finished. Not so. Cybersecurity challenges  are ongoing. Your website maintenance should be ongoing as well. WordPress is the most popular content management platform in use today and is constantly evolving. With its popularity comes security risks. This means that the core version
Why you should have a monitoring program set up for your website. Read More »
If you were born after 2000, you may not be familiar with word-of-mouth marketing. Suffice it to say that word-of-mouth was a hot topic in the early 2000’s. According to referral marketing firm Extole, the term is attributed to psychologist George Silverman in the early 1970s. Silverman referred to word-of-mouth (WOM for short) as “teleconferenced
Revisiting Word-of-Mouth Marketing Read More »
Positioning is like a roadmap for your business. It drives all of your branding, messaging and marketing. A clear positioning statement defines: Who you are. Who you help (your target market). HOW you help (the problems you solve or needs you fill for clients). Your USP (unique selling proposition). What makes you different/better than the
Is Your Company’s Positioning Statement Accurate? Read More »
Getting people to open your emails can be daunting. With overloaded inboxes and so many subject lines vying for attention, yours really needs to pop to get opened.. As marketers, we are constantly working to improve open rates. After hovering around 31% for several years and being ok with that number (since the average open
Why aren’t people opening your emails? Read More »
