Recently, we’ve been privy to a lot of conversation from small business owners who are trying to come up with new products or services…. some even considering startups. No surprise. Â The ongoing disruption small businesses are experiencing (Thanks, Covid) has left owners looking for new income streams to replace those that haven’t come back. An […]
Should you offer new products or services? Read More »
We know that social media posts with visuals outperform text-only posts. But visuals enhance other forms of marketing as well. As visual creatures, we enjoy reading or skimming material which contains graphics and images. In fact, according to this post in Polls Everywhere, visuals increase the desire to read content by 80%. With a reach
 5 reasons why you should add visuals to your marketing. Read More »
Earth Day is April 22nd. Yes, we relegate one day to focus on keeping our planet healthy. Anyone else think this deserves an ongoing commitment? Or at least a month? Here’s a link to Earth Day Live which runs from April 20 -22nd. Learn about some events you can participate in and get involved. But
Is your website ready (and healthy enough) for Google’s algorithm update? Read More »
We’ve all been there. A project due. Deadline looming. And bam! You’re stuck. The words (or layouts or designs or insert-your-own-noun) are simply not coming. You’ve hit a creative rut and you need help getting out. In his article in Wired Magazine, What’s Up With That: Your Best Thinking Seems to Happen in the Shower,
6 workarounds to get out of a creative rut. Read More »
Successful businesses connect with customers. And they do this via 5 traits that are critical for client engagement: believability, authenticity, transparency, sincerity and dependability. Let’s see how this works. One of the easiest ways to do this is by asking yourself 3 questions: Think about your favorite businesses. What is it about them that makes
5 traits that successful businesses use to engage customers. Read More »
So you’ve got a brand new website, and it looks great. Well designed. Smart use of color. Smarter use of white space. Reasonably intuitive navigation. A business owner’s dream website. But there’s one significant problem. Your website simply isn’t engaging. It looks good, loads fast and seems to work well. But the copy is bland.
How to craft engaging web content. Read More »
Updated March 8, 2023 3-minute read Businesses that know exactly who they are and what they provide have a leg up on the competition. They have a deeper understanding of their value. Smart business owners incorporate this into a positioning statement or brand positioning statement. If your marketing is looking a little dull or you
What are you really selling? Read More »
2020 has been a difficult and crazy year. Understatement ;). We’re all looking forward to a fresh and hopefully healthier year in 2021. So rather than waiting to do a goals list for January, let’s get a jumpstart on 2021 now. Here are 7 things you can start implementing in your small business right now.
7 Things You Can Do Now to Get A Jumpstart On 2021 Read More »
September signals the start of fall. A time of new beginnings — change of season, a new school year, for some companies a new fiscal year. For small business owners, fall is often the time to think about ramping up business. Maybe you need to refresh dated marketing material. Or spruce up your website with
If your website isn’t functional & secure, you’re losing business. Read More »
Many thanks to Lum3n for use of this Pexels image. A recent headline in the Wall Street Journal jumped out: Target Posts Record Quarter. Really? Month 6 of a pandemic. Life is anything but normal. Shops still closed. Restaurants going out of business. And Target can’t get out of their own way. What’s Target doing
Smart small businesses come up with solutions. Read More »
