If you were born after 2000, you may not be familiar with word-of-mouth marketing. Suffice it to say that word-of-mouth was a hot topic in the early 2000’s. According to referral marketing firm Extole, the term is attributed to psychologist George Silverman in the early 1970s. Silverman referred to word-of-mouth (WOM for short) as “teleconferenced […]
Revisiting Word-of-Mouth Marketing Read More »
Positioning is like a roadmap for your business. It drives all of your branding, messaging and marketing. A clear positioning statement defines: Who you are. Who you help (your target market). HOW you help (the problems you solve or needs you fill for clients). Your USP (unique selling proposition). What makes you different/better than the
Is Your Company’s Positioning Statement Accurate? Read More »
Getting people to open your emails can be daunting. With overloaded inboxes and so many subject lines vying for attention, yours really needs to pop to get opened.. As marketers, we are constantly working to improve open rates. After hovering around 31% for several years and being ok with that number (since the average open
Why aren’t people opening your emails? Read More »
Before you start any marketing, you need a plan. Without one, you’re bound to make scattershot efforts. A waste of time and marketing dollars. Unfortunately, we’ve seen more than a few startups make this mistake. It’s painful to watch. But it’s an easy fix! Start with developing a client profile. What does your ideal client
How to create an Ideal Client Profile Read More »
Last month, we blogged about what NOT to do when offering new products or services. This month, we focus on how to deliver a remarkable customer experience. Because delighting customers not only keeps them coming back but also sharing their delight with others (can you say word-of-mouth marketing?). I believe in learning from the companies
How to deliver a remarkable customer experience Read More »
Photo by Daria Nepriakhina on Unsplash Americans spend one-third of their lives working – often more for entrepreneurs – and the distinction between our work and personal lives becomes more difficult to separate. You may not realize what you learn as a business owner may also apply to other aspects of your life, whether it’s
Guest Post: Shouldn’t Business & Life Skills Complement Each Other? by Julie Morris Read More »
Recently, we’ve been privy to a lot of conversation from small business owners who are trying to come up with new products or services…. some even considering startups. No surprise. Â The ongoing disruption small businesses are experiencing (Thanks, Covid) has left owners looking for new income streams to replace those that haven’t come back. An
Should you offer new products or services? Read More »
We know that social media posts with visuals outperform text-only posts. But visuals enhance other forms of marketing as well. As visual creatures, we enjoy reading or skimming material which contains graphics and images. In fact, according to this post in Polls Everywhere, visuals increase the desire to read content by 80%. With a reach
 5 reasons why you should add visuals to your marketing. Read More »
Earth Day is April 22nd. Yes, we relegate one day to focus on keeping our planet healthy. Anyone else think this deserves an ongoing commitment? Or at least a month? Here’s a link to Earth Day Live which runs from April 20 -22nd. Learn about some events you can participate in and get involved. But
Is your website ready (and healthy enough) for Google’s algorithm update? Read More »
We’ve all been there. A project due. Deadline looming. And bam! You’re stuck. The words (or layouts or designs or insert-your-own-noun) are simply not coming. You’ve hit a creative rut and you need help getting out. In his article in Wired Magazine, What’s Up With That: Your Best Thinking Seems to Happen in the Shower,
6 workarounds to get out of a creative rut. Read More »
