Getting people to open your emails can be daunting. With overloaded inboxes and so many subject lines vying for attention, yours really needs to pop to get opened.. As marketers, we are constantly working to improve open rates. After hovering around 31% for several years and being ok with that number (since the average open …
We know that social media posts with visuals outperform text-only posts. But visuals enhance other forms of marketing as well. As visual creatures, we enjoy reading or skimming material which contains graphics and images. In fact, according to this post in Polls Everywhere, visuals increase the desire to read content by 80%. With a reach …
 5 reasons why you should add visuals to your marketing. Read More »
You’ve decided it’s time to do an email campaign. So you buy a list, craft what you believe to be a good email letter and send it out. But when you look at the stats, you’re less than thrilled. Minimal opens. A lousy click through rate. ZERO conversions. What happened? Let’s look at some possibilities: …
Today’s small business owner faces a big challenge. Digital noise surrounds us online — offers, freebies, surveys, endless articles. Getting your content read is more and more difficult. What can you do to make sure people see and share your content? Here are 4 easy tips to make that happen: Focus on the benefit. How …
