3-minute read The customer may not always be right (sorry, Mr. Selfridge), but if you want to keep her, you better figure out a way to make her happy. Now! Not later. With an endless array of resources and tools to make customer care easy — training programs for brick & mortar store personnel, sophisticated […]
7 ways to nail customer service. Read More »
Positioning is like a roadmap for your business. It drives all of your branding, messaging and marketing. A clear positioning statement defines: Who you are. Who you help (your target market). HOW you help (the problems you solve or needs you fill for clients). Your USP (unique selling proposition). What makes you different/better than the
Is Your Company’s Positioning Statement Accurate? Read More »
Successful businesses connect with customers. And they do this via 5 traits that are critical for client engagement: believability, authenticity, transparency, sincerity and dependability. Let’s see how this works. One of the easiest ways to do this is by asking yourself 3 questions: Think about your favorite businesses. What is it about them that makes
5 traits that successful businesses use to engage customers. Read More »
Building a business is challenging enough when the economy is strong. But we’re currently in the throes of a pandemic and on the brink of a recession and this is something none of us have ever seen before. Small business owners don’t know if they’ll be able to survive the next few months. So what
How to Market During Troubling Times Read More »
