customers

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5 traits that successful businesses use to engage customers.

Successful businesses connect with customers. And they do this via 5 traits that are critical for client engagement: believability, authenticity, transparency, sincerity and dependability. Let’s see how this works. One of the easiest ways to do this is by asking yourself 3 questions: Think about your favorite businesses. What is it about them that makes […]

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Small Business Marketing in the Throes of a Pandemic

When the world does a 360, everything you thought you knew becomes questionable. In the grips of a frightening pandemic, advertising might be the last thing you’re thinking about. But businesses still need to be on their toes. You simply can’t ignore campaigns you’ve been running because, odds are, the messaging needs adjusting. And if

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