It’s about your visitors, not Google
In April, Google made an incredibly well-hyped announcement that sites that aren’t mobile friendly would not be ranked as highly as those that work well on smaller screens. That announcement generated a media storm of coverage, from innumerable tweets to articles in major newspapers. It’s brought us some business, too. Thanks, Google!
Google is not the reason you should make sure your site is mobile friendly. Your site should be mobile friendly because your visitors — a really big chunk of them — are using mobile devices and you want your site to look as good as or better than the “desktop” version. The bottom line of our argument is that most of your viewers are probably on mobile devices. Are you making them happy? Continue reading “Be Mobile Friendly for the Right Reasons”
If you’ve ever gone house hunting, you know how important curb appeal is. It’s the “drive by factor. Even if the interior is absolutely smashing, if a house doesn’t look appealing from the outside, few potential buyers will make it inside.
Photo Credit: Brock Builders
That same visual appeal applies to websites. Those that haven’t been updated are “drive by’s”. One look and the (potential) visitor is gone. No matter that what you’re selling is exactly what that visitor is looking for….they won’t ever see it!
Some people are vigilant about keeping their websites fresh. Generally, they’re web designers, developers or content marketers who do this for clients on a daily basis.
But let’s say you’re not a web designer or developer. No doubt, you’re busy with projects, proposals, meetings and keeping clients and customers happy. Days are full and time is tight. Marketing can often fall by the wayside. We get it. We’ve been there!
Continue reading “How do you know when it’s time to update your website?”