Positioning is like a roadmap for your business. It drives all of your branding, messaging and marketing. A clear positioning statement defines: Who you are. Who you help (your target market). HOW you help (the problems you solve or needs you fill for clients). Your USP (unique selling proposition). What makes you different/better than the […]
Is Your Company’s Positioning Statement Accurate? Read More »
Recently, we’ve been privy to a lot of conversation from small business owners who are trying to come up with new products or services…. some even considering startups. No surprise. Â The ongoing disruption small businesses are experiencing (Thanks, Covid) has left owners looking for new income streams to replace those that haven’t come back. An
Should you offer new products or services? Read More »
When the world does a 360, everything you thought you knew becomes questionable. In the grips of a frightening pandemic, advertising might be the last thing you’re thinking about. But businesses still need to be on their toes. You simply can’t ignore campaigns you’ve been running because, odds are, the messaging needs adjusting. And if
Small Business Marketing in the Throes of a Pandemic Read More »
What do people think when they hear your company name? Ideally it’s something positive that reflects your brand vision. If you’re not sure, it might be a good time to do a brand audit. If you’ve never done one, let’s start from square one. What is a brand? Your brand is your company’s identity. It’s
4 Tips to Building a Better Brand Read More »
Websites differ in design and style. But there are certain features that all good websites have in common. Here are 6 of them: Readability Legibility is paramount when reading digital copy. Can viewers read the copy on your website? REALLY read it? On a cell phone or tablet as well as a laptop?A good website is
Six features your website must have. Read More »
