Aware. Engaged. In the moment. All words and phrases affiliated with mindfulness. It’s all about a sense of “now”. No distracting thoughts about the future or the past. Just here and now and present and in the moment.
Since mindfulness is good for the soul (thank you, HuffPo), we figured it must be good for other things as well. Like marketing.
A stretch, perhaps? Not if you think of it in terms of benefits — in this case, success.
If you were to apply the same techniques to marketing that you do to mindfulness, here’s what you might expect:
- Improved focus.
In this case, getting right to the point of what you want your marketing to accomplish. Honing in on the benefits your service provides, the problems your product fixes, the positive results of working with your company.
- Less stress.
We all know people who seem to live in a constant state of stress. They complain a lot, probably have high blood pressure and never dial down and relax. I don’t know about you, but this doesn’t sound appealing. When your mind is racing, it’s hard to think clearly. Using mindfulness can help you slow down, allowing you to be more creative and making you more receptive to new ideas. New ideas can drive your marketing in fresh, distinctive ways.
- Clarity of message.
The clearer you are about what makes your product or service unique, the clearer your marketing message. We’re all overprogrammed and far too busy. The simplest messages have the best chance of breaking through the clutter. It’s the old KISS adage: Keep it simple, Stupid.
- The beauty of balance.
Mindfulness helps you get in touch with you feelings, your mind and your body. Why not apply it to making sure your business is healthy? Sort of a checks and balance tune-up. Doing an assessment of how your business is performing should be done regularly, long before the balance sheet looks bad. If the numbers aren’t where you need them to be, use the results of your assessment to create and drive new marketing messages.
- Thoughtful decision making.
At one time or another, we all make bad decisions. The more mindful we are, the less chance there is of this happening. When we slow down enough to look at all sides of an argument, we make better choices.
- Learning to nurture.
Mindfulness teaches us to find inner peace. Taking the time to think about what’s important in our lives is a nurturing first step. Incorporating that into our lives takes work. The same is true for your business. A successful business requires nurturing if it is to stay successful. Staying on top of the competition. Responding to your audience and your clients in a timely fashion. Keeping up-to-date on the technology that drives or supports your business. Hiring the best employees you can find, then keeping them happy.
If you’re a business owner who’s doing well, that’s certainly something to be grateful for. Share that gratitude. Let customers know you appreciate their business. Tell them – in correspondence, on social media, in content development, in every touch point with your company.
Be mindful about customer relationships and they’ll continue to do business with you. After all, who doesn’t like doing business with people we trust and like?