Mobile Archives

May 14, 2015November 3, 2018

Be Mobile Friendly for the Right Reasons

It’s about your visitors, not Google

In April, Google made an incredibly well-hyped announcement that sites that aren’t mobile friendly would not be ranked as highly as those that work well on smaller screens. That announcement generated a media storm of coverage, from innumerable tweets to articles in major newspapers. It’s brought us some business, too. Thanks, Google!

Google is not the reason you should make sure your site is mobile friendly. Your site should be mobile friendly because your visitors — a really big chunk of them — are using mobile devices and you want your site to look as good as or better than the “desktop” version. The bottom line of our argument is that most of your viewers are probably on mobile devices. Are you making them happy? Continue reading “Be Mobile Friendly for the Right Reasons”

Mobility: The next Google-quake

We’ve always preached that good content is good SEO*, and good SEO gets good SERP**. That’s true, but there’s now a new wrinkle. Google cares whether your website is “mobile ready“. All things being equal, a mobile ready site will be placed above one that’s not on the search results page.

What does mobile ready mean? We’ll talk about that a bit more below. First, get a yes or no answer from Google:

Is your site Mobile Friendly according to Google

Mobile Friendly means that your site reformats itself for mobile devices. Continue reading “Mobility: The next Google-quake”