Positioning is like a roadmap for your business. It drives all of your branding, messaging and marketing. A clear positioning statement defines: Who you are. Who you help (your target market). HOW you help (the problems you solve or needs you fill for clients). Your USP (unique selling proposition). What makes you different/better than the […]
Is Your Company’s Positioning Statement Accurate? Read More »
Getting people to open your emails can be daunting. With overloaded inboxes and so many subject lines vying for attention, yours really needs to pop to get opened.. As marketers, we are constantly working to improve open rates. After hovering around 31% for several years and being ok with that number (since the average open
Why aren’t people opening your emails? Read More »
It happens to all small business service providers if you’ve been in business long enough. You meet with a potential client. She needs a fill-in-the-blank-with-what-you-offer and wants you to quote on it. In our case – a new website. You go back to the office, review your meeting notes and consult with your partners. Something
It’s OK to turn down business. Read More »
There’s a big difference between done and done right. You’re starting a new business and you’re on a limited budget. Your head is spinning with all that needs to be done, and most of it is being done by you. But you’ve never built a website and you don’t really have time to learn how
Done or done right? Read More »
