3-minute read The customer may not always be right (sorry, Mr. Selfridge), but if you want to keep her, you better figure out a way to make her happy. Now! Not later. With an endless array of resources and tools to make customer care easy — training programs for brick & mortar store personnel, sophisticated […]
7 ways to nail customer service. Read More »
If you were born after 2000, you may not be familiar with word-of-mouth marketing. Suffice it to say that word-of-mouth was a hot topic in the early 2000’s. According to referral marketing firm Extole, the term is attributed to psychologist George Silverman in the early 1970s. Silverman referred to word-of-mouth (WOM for short) as “teleconferenced
Revisiting Word-of-Mouth Marketing Read More »
We know that social media posts with visuals outperform text-only posts. But visuals enhance other forms of marketing as well. As visual creatures, we enjoy reading or skimming material which contains graphics and images. In fact, according to this post in Polls Everywhere, visuals increase the desire to read content by 80%. With a reach
 5 reasons why you should add visuals to your marketing. Read More »
It happens often. We meet with a business owner who’s struggling to build sales but won’t commit….or hasn’t set aside…. any money for marketing. How does that work, you ask? Well, it doesn’t. Our main business is building websites. But we approach web design and development with a marketing mindset because our team has a
Why Marketing Matters More Than Ever Read More »
Some people are naturally efficient when it comes to time management. Engineers come to mind. They think logically and linearly. Our team is heavy on creatives, and creativity and efficiency do not necessarily play well together. Our thinking processes tend to lean towards wandering. So, if we’re having a company meeting, a finite agenda keeps
Time management tips to make you more productive. Read More »
