If you were born after 2000, you may not be familiar with word-of-mouth marketing. Suffice it to say that word-of-mouth was a hot topic in the early 2000’s. According to referral marketing firm Extole, the term is attributed to psychologist George Silverman in the early 1970s. Silverman referred to word-of-mouth (WOM for short) as “teleconferenced […]
Revisiting Word-of-Mouth Marketing Read More »
Earth Day is April 22nd. Yes, we relegate one day to focus on keeping our planet healthy. Anyone else think this deserves an ongoing commitment? Or at least a month? Here’s a link to Earth Day Live which runs from April 20 -22nd. Learn about some events you can participate in and get involved. But
Is your website ready (and healthy enough) for Google’s algorithm update? Read More »
A website is a marketing tool. Probably one of the priciest in your communications arsenal aside from digital advertising. But digital advertising…..and any other marketing you do….is directed at sending potential new business to your website where, hopefully, you’ll either intrigue the visitor to learn more or make a sale. What’s your goal for your
Is your website marketing-driven or driving visitors away? Read More »
There’s a big difference between done and done right. You’re starting a new business and you’re on a limited budget. Your head is spinning with all that needs to be done, and most of it is being done by you. But you’ve never built a website and you don’t really have time to learn how
Done or done right? Read More »
A client was talking about why she likes to work with us. One of the reasons? Our monitoring package. She said it’s a key differentiator from other firms that develop your website and then disappear. Thank you to this client for reminding us that what we do isn’t necessarily the norm. Which leads us to a problem that
Did your web firm develop and disappear? Read More »
Websites differ in design and style. But there are certain features that all good websites have in common. Here are 6 of them: Readability Legibility is paramount when reading digital copy. Can viewers read the copy on your website? REALLY read it? On a cell phone or tablet as well as a laptop?A good website is
Six features your website must have. Read More »
