Getting people to open your emails can be daunting. With overloaded inboxes and so many subject lines vying for attention, yours really needs to pop to get opened.. As marketers, we are constantly working to improve open rates. After hovering around 31% for several years and being ok with that number (since the average open […]
Why aren’t people opening your emails? Read More »
We know that social media posts with visuals outperform text-only posts. But visuals enhance other forms of marketing as well. As visual creatures, we enjoy reading or skimming material which contains graphics and images. In fact, according to this post in Polls Everywhere, visuals increase the desire to read content by 80%. With a reach
 5 reasons why you should add visuals to your marketing. Read More »
My inbox is still overflowing with post-holiday savings, offers and other errata. You’re probably dealing with the same email overload. No surprise when you consider that the average office worker receives 120 emails every day (source: TechJury).  Who has time to look at all of this? If you’re like most people, you scan your inbox looking
Why I won’t open your emails. Ever.  Read More »
You’ve decided it’s time to do an email campaign. So you buy a list, craft what you believe to be a good email letter and send it out. But when you look at the stats, you’re less than thrilled. Minimal opens. A lousy click through rate. ZERO conversions. What happened? Let’s look at some possibilities:
Are you wasting your time sending emails? Read More »
