small business

graphic showing 5-star reviews for testimonials

Not using testimonials? BIG mistake!

Deciding on what marketing tools to focus on can be overwhelming. But as a small business owner, often with limited funds, you can’t market everywhere. Even big companies don’t spend all their marketing dollars in one place. We’re huge fans of social proof, particularly testimonials. Happy clients talking about your outstanding customer service or amazing […]

Not using testimonials? BIG mistake! Read More »

Elements depicting a smalll business legal issue

Is your small business website ADA-compliant and why else you might be sued.

When you started your business, you filled out the requisite paperwork (type of business, tax forms, etc), and opened accounts (bank, credit cards, shipping, etc.). You followed the rules for setting everything up. But did you think about whether or not your website was ADA-compliant?  Was it accessible for people with disabilities who wouldn’t be able

Is your small business website ADA-compliant and why else you might be sued. Read More »

post-it notes on a planning calendar

Guest Post: Shouldn’t Business & Life Skills Complement Each Other? by Julie Morris

Photo by Daria Nepriakhina on Unsplash Americans spend one-third of their lives working – often more for entrepreneurs – and the distinction between our work and personal lives becomes more difficult to separate. You may not realize what you learn as a business owner may also apply to other aspects of your life, whether it’s

Guest Post: Shouldn’t Business & Life Skills Complement Each Other? by Julie Morris Read More »

graphic image of the word create

Smart small businesses come up with solutions.

Many thanks to Lum3n for use of this Pexels image. A recent headline in the Wall Street Journal jumped out: Target Posts Record Quarter. Really? Month 6 of a pandemic. Life is anything but normal. Shops still closed. Restaurants going out of business. And Target can’t get out of their own way. What’s Target doing

Smart small businesses come up with solutions. Read More »

a covid mask over a picture of the world

Small Business Marketing in the Throes of a Pandemic

When the world does a 360, everything you thought you knew becomes questionable. In the grips of a frightening pandemic, advertising might be the last thing you’re thinking about. But businesses still need to be on their toes. You simply can’t ignore campaigns you’ve been running because, odds are, the messaging needs adjusting. And if

Small Business Marketing in the Throes of a Pandemic Read More »

Scroll to Top