Recently, many hosting companies have made individual websites upgrade their version of PHP (the language that runs WordPress). This has caused many issues and a good deal of angst for WordPress site owners, mainly on older websites with plugins that have not been updated to be compatible with the newer version of PHP. It’s […]
Just because it’s confusing doesn’t mean you should ignore it. Read More »
Ever wonder why some businesses grab attention effortlessly while others just get lost in the crowd?
The secret is differentiation.
How To Make Your Small Business Stand Out In A Crowded Space Read More »
Photo by Daria Nepriakhina on Unsplash Americans spend one-third of their lives working – often more for entrepreneurs – and the distinction between our work and personal lives becomes more difficult to separate. You may not realize what you learn as a business owner may also apply to other aspects of your life, whether it’s
Guest Post: Shouldn’t Business & Life Skills Complement Each Other? by Julie Morris Read More »
We know that social media posts with visuals outperform text-only posts. But visuals enhance other forms of marketing as well. As visual creatures, we enjoy reading or skimming material which contains graphics and images. In fact, according to this post in Polls Everywhere, visuals increase the desire to read content by 80%. With a reach
5 reasons why you should add visuals to your marketing. Read More »
Many thanks to Lum3n for use of this Pexels image. A recent headline in the Wall Street Journal jumped out: Target Posts Record Quarter. Really? Month 6 of a pandemic. Life is anything but normal. Shops still closed. Restaurants going out of business. And Target can’t get out of their own way. What’s Target doing
Smart small businesses come up with solutions. Read More »
Every once in a while, I like to look back to what we were doing a year ago. In July 2019, life was radically different. We were busily blogging about branding. We also roamed freely in our cities and networked face-to-face. Summer was filled with beach time, boat rides, biking and concerts and festivals. A
Supporting Our Small Business Colleagues & Friends Read More »
4 months into the Coronavirus nightmare. 15 days since the murder of George Floyd. Our slated blog post for June seems trivial and irrelevant at the moment. Our world has changed in ways we never dreamt possible. None of the sci-fi disaster films could’ve prepared us for life in America in the summer of 2020.
The Summer of 2020 Read More »
A new decade dawning. Does it feel newer than a regular old middle-of-the-decade new year? Probably not. But why not use it for what it is – a beginning — the start of a calendar year. And as good a time as any to think about how you can jumpstart your business. Based on our
20 Ways to Jumpstart 2020 Read More »
Ever wonder how effective your PowerPoint presentations are? What if you discover that the format you’ve been using is all wrong? Inc Magazine recently published an intriguing article by Geoffrey James claiming that PowerPoint is “worse than useless”. Note: the link above is not broken. And it’s a good article. It brings to mind a presentation
Why your presentations suck and what to do about that. Read More »
You’ve decided it’s time to do an email campaign. So you buy a list, craft what you believe to be a good email letter and send it out. But when you look at the stats, you’re less than thrilled. Minimal opens. A lousy click through rate. ZERO conversions. What happened? Let’s look at some possibilities:
Are you wasting your time sending emails? Read More »
