Updated March 8, 2023 3-minute read Businesses that know exactly who they are and what they provide have a leg up on the competition. They have a deeper understanding of their value. Smart business owners incorporate this into a positioning statement or brand positioning statement. If your marketing is looking a little dull or you […]
What are you really selling? Read More »
Are you satisfied with your brand voice? Not sure? Ask yourself these 5 questions: Does your brand voice accurately reflect your business? Does the personality of your business come through clearly in your marketing? Does your marketing message define what’s unique about your business? Can potential customers tell exactly what you do from your website
Marketing Morsel: How clear is your brand voice? Read More »
What do people think when they hear your company name? Ideally it’s something positive that reflects your brand vision. If you’re not sure, it might be a good time to do a brand audit. If you’ve never done one, let’s start from square one. What is a brand? Your brand is your company’s identity. It’s
4 Tips to Building a Better Brand Read More »
