marketing

A woman pointing to the 5th of 5 yellow stars to signify successful marketing.

 5 reasons why you should add visuals to your marketing.

We know that social media posts with visuals outperform text-only posts.  But visuals enhance other forms of marketing as well. As visual creatures, we enjoy reading or skimming material which contains graphics and images. In fact, according to this post in Polls Everywhere, visuals increase the desire to read content by 80%. With a reach …

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Marketing Morsel: How clear is your brand voice?

Are you satisfied with your brand voice? Not sure? Ask yourself these 5 questions: Does your brand voice accurately reflect your business? Does the personality of your business come through clearly in your marketing? Does your marketing message define what’s unique about your business? Can potential customers tell exactly what you do from your website …

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