Positioning is like a roadmap for your business. It drives all of your branding, messaging and marketing. A clear positioning statement defines: Who you are. Who you help (your target market). HOW you help (the problems you solve or needs you fill for clients). Your USP (unique selling proposition). What makes you different/better than the […]
Is Your Company’s Positioning Statement Accurate? Read More »
Before you start any marketing, you need a plan. Without one, you’re bound to make scattershot efforts. A waste of time and marketing dollars. Unfortunately, we’ve seen more than a few startups make this mistake. It’s painful to watch. But it’s an easy fix! Start with developing a client profile. What does your ideal client
How to create an Ideal Client Profile Read More »
Recently, we’ve been privy to a lot of conversation from small business owners who are trying to come up with new products or services…. some even considering startups. No surprise. The ongoing disruption small businesses are experiencing (Thanks, Covid) has left owners looking for new income streams to replace those that haven’t come back. An
Should you offer new products or services? Read More »
We know that social media posts with visuals outperform text-only posts. But visuals enhance other forms of marketing as well. As visual creatures, we enjoy reading or skimming material which contains graphics and images. In fact, according to this post in Polls Everywhere, visuals increase the desire to read content by 80%. With a reach
5 reasons why you should add visuals to your marketing. Read More »
Updated March 8, 2023 3-minute read Businesses that know exactly who they are and what they provide have a leg up on the competition. They have a deeper understanding of their value. Smart business owners incorporate this into a positioning statement or brand positioning statement. If your marketing is looking a little dull or you
What are you really selling? Read More »
Building a business is challenging enough when the economy is strong. But we’re currently in the throes of a pandemic and on the brink of a recession and this is something none of us have ever seen before. Small business owners don’t know if they’ll be able to survive the next few months. So what
How to Market During Troubling Times Read More »
Are you satisfied with your brand voice? Not sure? Ask yourself these 5 questions: Does your brand voice accurately reflect your business? Does the personality of your business come through clearly in your marketing? Does your marketing message define what’s unique about your business? Can potential customers tell exactly what you do from your website
Marketing Morsel: How clear is your brand voice? Read More »
Keeping up in the business world is becoming more and more challenging. Because the very nature of the internet nurtures change. There’s always something newer, faster, cooler, brighter. On the flip side, if you don’t like the way your product or service looks next to the competition, you can revamp your digital marketing quickly. Often
How to stay relevant in a quickly changing market. Read More »
Aware. Engaged. In the moment. All words and phrases affiliated with mindfulness. It’s all about a sense of “now”. No distracting thoughts about the future or the past. Just here and now and present and in the moment. Since mindfulness is good for the soul (thank you, HuffPo), we figured it must be good for
How mindful is your marketing? Read More »
