Before you start any marketing, you need a plan. Without one, you’re bound to make scattershot efforts. A waste of time and marketing dollars. Unfortunately, we’ve seen more than a few startups make this mistake. It’s painful to watch. But it’s an easy fix! Start with developing a client profile. What does your ideal client […]
How to create an Ideal Client Profile Read More »
Successful businesses connect with customers. And they do this via 5 traits that are critical for client engagement: believability, authenticity, transparency, sincerity and dependability. Let’s see how this works. One of the easiest ways to do this is by asking yourself 3 questions: Think about your favorite businesses. What is it about them that makes
5 traits that successful businesses use to engage customers. Read More »
Many thanks to Lum3n for use of this Pexels image. A recent headline in the Wall Street Journal jumped out: Target Posts Record Quarter. Really? Month 6 of a pandemic. Life is anything but normal. Shops still closed. Restaurants going out of business. And Target can’t get out of their own way. What’s Target doing
Smart small businesses come up with solutions. Read More »
We were excited to be on Shalom Klein’s radio show, Get Down to Business, yesterday. We talked about good website design, what makes a website great and why our clients like to work with us. Many thanks to Shalom for the shoutouts. And yes, we’d love to come on your show again!   Listen to our
Getting Down To Business with Good Website Design Read More »
It happens to all small business service providers if you’ve been in business long enough. You meet with a potential client. She needs a fill-in-the-blank-with-what-you-offer and wants you to quote on it. In our case – a new website. You go back to the office, review your meeting notes and consult with your partners. Something
It’s OK to turn down business. Read More »
