Getting people to open your emails can be daunting. With overloaded inboxes and so many subject lines vying for attention, yours really needs to pop to get opened.. As marketers, we are constantly working to improve open rates. After hovering around 31% for several years and being ok with that number (since the average open …
We know that social media posts with visuals outperform text-only posts. But visuals enhance other forms of marketing as well. As visual creatures, we enjoy reading or skimming material which contains graphics and images. In fact, according to this post in Polls Everywhere, visuals increase the desire to read content by 80%. With a reach …
5 reasons why you should add visuals to your marketing. Read More »
Earth Day is April 22nd. Yes, we relegate one day to focus on keeping our planet healthy. Anyone else think this deserves an ongoing commitment? Or at least a month? Here’s a link to Earth Day Live which runs from April 20 -22nd. Learn about some events you can participate in and get involved. But …
Is your website ready (and healthy enough) for Google’s algorithm update? Read More »
September signals the start of fall. A time of new beginnings — change of season, a new school year, for some companies a new fiscal year. For small business owners, fall is often the time to think about ramping up business. Maybe you need to refresh dated marketing material. Or spruce up your website with …
If your website isn’t functional & secure, you’re losing business. Read More »
The coronavirus has impacted how we live and work. Schools are closed. Restaurants and bars, too, except for delivery or pickup (at least in Illinois). Appointments that aren’t critical are being postponed. Our world is getting much smaller. It seems the entire country is working from home for the next few weeks. Savvy companies like …
Recently, we’ve noticed an interesting term bandied about in networking circles. It’s called imposter syndrome. We don’t like to miss anything, so we decided to do a little research. Here’s what we learned. Impostor syndrome is “the idea that you’ve only succeeded due to luck, and not because of your talent or qualifications.” (Yes, Imposter …
ever feel like you’re pretending to know more than you do? Read More »
Aware. Engaged. In the moment. All words and phrases affiliated with mindfulness. It’s all about a sense of “now”. No distracting thoughts about the future or the past. Just here and now and present and in the moment. Since mindfulness is good for the soul (thank you, HuffPo), we figured it must be good for …
The goal of marketing is pretty simple. Attract, inform, engage. You want to attract new customers. Then let them know how your products or services can help them. With clear, concise content and compelling graphics. Easy, right? It should be. But too often, people make it far too complicated. Especially on websites. We’ve all seen …
Nice website. Too bad it won’t bring you any business. Read More »
A client was talking about why she likes to work with us. One of the reasons? Our monitoring package. She said it’s a key differentiator from other firms that develop your website and then disappear. Thank you to this client for reminding us that what we do isn’t necessarily the norm. Which leads us to a problem that …
It’s tempting. You’re a startup with tight (or no) funds. You don’t want to spend any money unless it’s absolutely necessary. You see all the DIY website promos and figure “how hard can it be?” Looks like a no-brainer. So you opt for WIX or some other development program and build your own website. For free. …
