2020 has been a difficult and crazy year. Understatement ;). We’re all looking forward to a fresh and hopefully healthier year in 2021. So rather than waiting to do a goals list for January, let’s get a jumpstart on 2021 now. Here are 7 things you can start implementing in your small business right now. […]
7 Things You Can Do Now to Get A Jumpstart On 2021 Read More »
September signals the start of fall. A time of new beginnings — change of season, a new school year, for some companies a new fiscal year. For small business owners, fall is often the time to think about ramping up business. Maybe you need to refresh dated marketing material. Or spruce up your website with
If your website isn’t functional & secure, you’re losing business. Read More »
Many thanks to Lum3n for use of this Pexels image. A recent headline in the Wall Street Journal jumped out: Target Posts Record Quarter. Really? Month 6 of a pandemic. Life is anything but normal. Shops still closed. Restaurants going out of business. And Target can’t get out of their own way. What’s Target doing
Smart small businesses come up with solutions. Read More »
Super Small Business Service Providers Last month, we shouted about some fun things to do during this odd Chicago summer. This month, we’re focusing on three small businesses offering services that can help you grow your business. Video Production Robb Emmett is the owner of WinWin Productions, Inc. and an excellent small business pivot story.
Small Business Shoutouts #2 Read More »
Every once in a while, I like to look back to what we were doing a year ago. In July 2019, life was radically different. We were busily blogging about branding. We also roamed freely in our cities and networked face-to-face. Summer was filled with beach time, boat rides, biking and concerts and festivals. A
Supporting Our Small Business Colleagues & Friends Read More »
4 months into the Coronavirus nightmare. 15 days since the murder of George Floyd. Our slated blog post for June seems trivial and irrelevant at the moment. Our world has changed in ways we never dreamt possible. None of the sci-fi disaster films could’ve prepared us for life in America in the summer of 2020.
The Summer of 2020 Read More »
When the world does a 360, everything you thought you knew becomes questionable. In the grips of a frightening pandemic, advertising might be the last thing you’re thinking about. But businesses still need to be on their toes. You simply can’t ignore campaigns you’ve been running because, odds are, the messaging needs adjusting. And if
Small Business Marketing in the Throes of a Pandemic Read More »
Building a business is challenging enough when the economy is strong. But we’re currently in the throes of a pandemic and on the brink of a recession and this is something none of us have ever seen before. Small business owners don’t know if they’ll be able to survive the next few months. So what
How to Market During Troubling Times Read More »
The coronavirus has impacted how we live and work. Schools are closed. Restaurants and bars, too, except for delivery or pickup (at least in Illinois). Appointments that aren’t critical are being postponed. Our world is getting much smaller. It seems the entire country is working from home for the next few weeks. Savvy companies like
Our small business community can beat this! Read More »
My inbox is still overflowing with post-holiday savings, offers and other errata. You’re probably dealing with the same email overload. No surprise when you consider that the average office worker receives 120 emails every day (source: TechJury).  Who has time to look at all of this? If you’re like most people, you scan your inbox looking
Why I won’t open your emails. Ever.  Read More »
