When the world does a 360, everything you thought you knew becomes questionable. In the grips of a frightening pandemic, advertising might be the last thing you’re thinking about. But businesses still need to be on their toes. You simply can’t ignore campaigns you’ve been running because, odds are, the messaging needs adjusting. And if […]
Small Business Marketing in the Throes of a Pandemic Read More »
Building a business is challenging enough when the economy is strong. But we’re currently in the throes of a pandemic and on the brink of a recession and this is something none of us have ever seen before. Small business owners don’t know if they’ll be able to survive the next few months. So what
How to Market During Troubling Times Read More »
The coronavirus has impacted how we live and work. Schools are closed. Restaurants and bars, too, except for delivery or pickup (at least in Illinois). Appointments that aren’t critical are being postponed. Our world is getting much smaller. It seems the entire country is working from home for the next few weeks. Savvy companies like
Our small business community can beat this! Read More »
My inbox is still overflowing with post-holiday savings, offers and other errata. You’re probably dealing with the same email overload. No surprise when you consider that the average office worker receives 120 emails every day (source: TechJury). Who has time to look at all of this? If you’re like most people, you scan your inbox looking
Why I won’t open your emails. Ever. Read More »
A new decade dawning. Does it feel newer than a regular old middle-of-the-decade new year? Probably not. But why not use it for what it is – a beginning — the start of a calendar year. And as good a time as any to think about how you can jumpstart your business. Based on our
20 Ways to Jumpstart 2020 Read More »
Ever wonder how effective your PowerPoint presentations are? What if you discover that the format you’ve been using is all wrong? In an intriguing and humorous Inc Magazine article, contributor Geoffrey James claims that PowerPoint is “worse than useless”. Note: the link above is not broken. And it’s a good article. It brings to mind
Why your presentations suck and what to do about that. Read More »
You’ve decided it’s time to do an email campaign. So you buy a list, craft what you believe to be a good email letter and send it out. But when you look at the stats, you’re less than thrilled. Minimal opens. A lousy click through rate. ZERO conversions. What happened? Let’s look at some possibilities:
Are you wasting your time sending emails? Read More »
Are you satisfied with your brand voice? Not sure? Ask yourself these 5 questions: Does your brand voice accurately reflect your business? Does the personality of your business come through clearly in your marketing? Does your marketing message define what’s unique about your business? Can potential customers tell exactly what you do from your website
Marketing Morsel: How clear is your brand voice? Read More »
Today’s small business owner faces a big challenge. Digital noise surrounds us online — offers, freebies, surveys, endless articles. Getting your content read is more and more difficult. What can you do to make sure people see and share your content? Here are 4 easy tips to make that happen: Focus on the benefit. How
4 Top Tips to Better Content Read More »
What do people think when they hear your company name? Ideally it’s something positive that reflects your brand vision. If you’re not sure, it might be a good time to do a brand audit. If you’ve never done one, let’s start from square one. What is a brand? Your brand is your company’s identity. It’s
4 Tips to Building a Better Brand Read More »
