Are you satisfied with your brand voice? Not sure? Ask yourself these 5 questions: Does your brand voice accurately reflect your business? Does the personality of your business come through clearly in your marketing? Does your marketing message define what’s unique about your business? Can potential customers tell exactly what you do from your website […]
Marketing Morsel: How clear is your brand voice? Read More »
Today’s small business owner faces a big challenge. Digital noise surrounds us online — offers, freebies, surveys, endless articles. Getting your content read is more and more difficult. What can you do to make sure people see and share your content? Here are 4 easy tips to make that happen: Focus on the benefit. How
4 Top Tips to Better Content Read More »
What do people think when they hear your company name? Ideally it’s something positive that reflects your brand vision. If you’re not sure, it might be a good time to do a brand audit. If you’ve never done one, let’s start from square one. What is a brand? Your brand is your company’s identity. It’s
4 Tips to Building a Better Brand Read More »
Keeping up in the business world is becoming more and more challenging. Because the very nature of the internet nurtures change. There’s always something newer, faster, cooler, brighter. On the flip side, if you don’t like the way your product or service looks next to the competition, you can revamp your digital marketing quickly. Often
How to stay relevant in a quickly changing market. Read More »
Networking has always been at the top of our marketing list for building business. It doesn’t require much of an investment, other than time. For small businesses, it’s a great way to meet fellow entrepreneurs. Getting out and talking to people who might have a need for your product or service. Or….just as important….who know
Network your way to more business. Read More »
Jumping on the startup bandwagon is not for everyone. It’s certainly not for the risk-averse. Because starting a business is a bad idea if you’re not able to accept failure. It’s also not for someone who can’t develop or follow a plan. Startups need structure. Processes and procedures don’t just happen. They need to be
when startups fail Read More »
Recently, we’ve noticed an interesting term bandied about in networking circles. It’s called imposter syndrome. We don’t like to miss anything, so we decided to do a little research. Here’s what we learned. Impostor syndrome is “the idea that you’ve only succeeded due to luck, and not because of your talent or qualifications.” (Yes, Imposter
ever feel like you’re pretending to know more than you do? Read More »
Aware. Engaged. In the moment. All words and phrases affiliated with mindfulness. It’s all about a sense of “now”. No distracting thoughts about the future or the past. Just here and now and present and in the moment. Since mindfulness is good for the soul (thank you, HuffPo), we figured it must be good for
How mindful is your marketing? Read More »
Updated March 7, 2023 3 minute read Ever feel like the world around you is changing too fast for your company to keep up and you’ve lost your competitive advantage? Of course you have! Every small business owner or entrepreneur has probably felt this way at one time or another. It’s a scary feeling. Especially
How to get and maintain a competitive advantage. Read More »
Updated March 10, 2023 2-minute read Whether you’re a shop owner or a service provider, your customer care will influence how clients feel about you and your products. And those feelings will impact future sales — including whether or not there will BE any. We seem to remember the best and worst customer service experiences.
Understanding Customer Care. Read More »
