A website is a marketing tool. Probably one of the priciest in your communications arsenal aside from digital advertising. But digital advertising…..and any other marketing you do….is directed at sending potential new business to your website where, hopefully, you’ll either intrigue the visitor to learn more or make a sale. What’s your goal for your […]
Is your website marketing-driven or driving visitors away? Read More »
It happens to all small business service providers if you’ve been in business long enough. You meet with a potential client. She needs a fill-in-the-blank-with-what-you-offer and wants you to quote on it. In our case – a new website. You go back to the office, review your meeting notes and consult with your partners. Something
It’s OK to turn down business. Read More »
At least once a month, we get a frantic query from someone with a website they can’t update. Their web designer or developer is AWOL They don’t know how…. can’t remember…never learned how to manage their site. So it’s basically useless. Can we help? Unfortunately, the answer is almost always no. We can’t do anything
It happens often. We meet with a business owner who’s struggling to build sales but won’t commit….or hasn’t set aside…. any money for marketing. How does that work, you ask? Well, it doesn’t. Our main business is building websites. But we approach web design and development with a marketing mindset because our team has a
Why Marketing Matters More Than Ever Read More »
Some people are naturally efficient when it comes to time management. Engineers come to mind. They think logically and linearly. Our team is heavy on creatives, and creativity and efficiency do not necessarily play well together. Our thinking processes tend to lean towards wandering. So, if we’re having a company meeting, a finite agenda keeps
Time management tips to make you more productive. Read More »
There’s a big difference between done and done right. You’re starting a new business and you’re on a limited budget. Your head is spinning with all that needs to be done, and most of it is being done by you. But you’ve never built a website and you don’t really have time to learn how
Done or done right? Read More »
If you collect information from people who visit your website — email addresses, passwords, credit cards – please take a few minutes to read this post. Google Chrome is about to make some critical algorithm changes that could impact your business. The upcoming Chrome release –expected around the end of the month — will label
Is your website SSL? If not, Google Chrome will label it NOT SECURE! Read More »
The goal of marketing is pretty simple. Attract, inform, engage. You want to attract new customers. Then let them know how your products or services can help them. With clear, concise content and compelling graphics. Easy, right? It should be. But too often, people make it far too complicated. Especially on websites. We’ve all seen
Nice website. Too bad it won’t bring you any business. Read More »
A client was talking about why she likes to work with us. One of the reasons? Our monitoring package. She said it’s a key differentiator from other firms that develop your website and then disappear. Thank you to this client for reminding us that what we do isn’t necessarily the norm. Which leads us to a problem that
Did your web firm develop and disappear? Read More »
If you’ve been in business for a while, odds are you’ve had some experiences you don’t want to repeat. For example, bad client relationships. The kind that make you want to rip your hair out. Like this. Here’s how it goes: you have an introductory meeting to find out exactly what the client needs (in
If it feels wrong, it probably is. Read More »
