Recently, we’ve noticed an interesting term bandied about in networking circles. It’s called imposter syndrome. We don’t like to miss anything, so we decided to do a little research. Here’s what we learned. Impostor syndrome is “the idea that you’ve only succeeded due to luck, and not because of your talent or qualifications.” (Yes, Imposter […]
ever feel like you’re pretending to know more than you do? Read More »
Aware. Engaged. In the moment. All words and phrases affiliated with mindfulness. It’s all about a sense of “now”. No distracting thoughts about the future or the past. Just here and now and present and in the moment. Since mindfulness is good for the soul (thank you, HuffPo), we figured it must be good for
How mindful is your marketing? Read More »
Updated March 7, 2023 3 minute read Ever feel like the world around you is changing too fast for your company to keep up and you’ve lost your competitive advantage? Of course you have! Every small business owner or entrepreneur has probably felt this way at one time or another. It’s a scary feeling. Especially
How to get and maintain a competitive advantage. Read More »
Updated March 10, 2023 2-minute read Whether you’re a shop owner or a service provider, your customer care will influence how clients feel about you and your products. And those feelings will impact future sales — including whether or not there will BE any. We seem to remember the best and worst customer service experiences.
Understanding Customer Care. Read More »
A website is a marketing tool. Probably one of the priciest in your communications arsenal aside from digital advertising. But digital advertising…..and any other marketing you do….is directed at sending potential new business to your website where, hopefully, you’ll either intrigue the visitor to learn more or make a sale. What’s your goal for your
Is your website marketing-driven or driving visitors away? Read More »
It happens to all small business service providers if you’ve been in business long enough. You meet with a potential client. She needs a fill-in-the-blank-with-what-you-offer and wants you to quote on it. In our case – a new website. You go back to the office, review your meeting notes and consult with your partners. Something
It’s OK to turn down business. Read More »
At least once a month, we get a frantic query from someone with a website they can’t update. Their web designer or developer is AWOL They don’t know how…. can’t remember…never learned how to manage their site. So it’s basically useless. Can we help? Unfortunately, the answer is almost always no. We can’t do anything
It happens often. We meet with a business owner who’s struggling to build sales but won’t commit….or hasn’t set aside…. any money for marketing. How does that work, you ask? Well, it doesn’t. Our main business is building websites. But we approach web design and development with a marketing mindset because our team has a
Why Marketing Matters More Than Ever Read More »
Some people are naturally efficient when it comes to time management. Engineers come to mind. They think logically and linearly. Our team is heavy on creatives, and creativity and efficiency do not necessarily play well together. Our thinking processes tend to lean towards wandering. So, if we’re having a company meeting, a finite agenda keeps
Time management tips to make you more productive. Read More »
There’s a big difference between done and done right. You’re starting a new business and you’re on a limited budget. Your head is spinning with all that needs to be done, and most of it is being done by you. But you’ve never built a website and you don’t really have time to learn how
Done or done right? Read More »
