It happens often. We meet with a business owner who’s struggling to build sales but won’t commit….or hasn’t set aside…. any money for marketing. How does that work, you ask? Well, it doesn’t. Our main business is building websites. But we approach web design and development with a marketing mindset because our team has a […]
A client was talking about why she likes to work with us. One of the reasons? Our monitoring package. She said it’s a key differentiator from other firms that develop your website and then disappear. Thank you to this client for reminding us that what we do isn’t necessarily the norm. Which leads us to a problem that
It’s tempting. You’re a startup with tight (or no) funds. You don’t want to spend any money unless it’s absolutely necessary. You see all the DIY website promos and figure “how hard can it be?” Looks like a no-brainer. So you opt for WIX or some other development program and build your own website. For free.
It’s about your visitors, not Google In April, Google made an incredibly well-hyped announcement that sites that aren’t mobile friendly would not be ranked as highly as those that work well on smaller screens. That announcement generated a media storm of coverage, from innumerable tweets to articles in major newspapers. It’s brought us some business, too.
We’ve always preached that good content is good SEO*, and good SEO gets good SERP**. That’s true, but there’s now a new wrinkle. Google cares whether your website is “mobile ready“. All things being equal, a mobile ready site will be placed above one that’s not on the search results page. What does mobile ready mean?