The goal of marketing is pretty simple. Attract, inform, engage. You want to attract new customers. Then let them know how your products or services can help them. With clear, concise content and compelling graphics. Easy, right? It should be. But too often, people make it far too complicated. Especially on websites. We’ve all seen […]
Nice website. Too bad it won’t bring you any business. Read More »
A client was talking about why she likes to work with us. One of the reasons? Our monitoring package. She said it’s a key differentiator from other firms that develop your website and then disappear. Thank you to this client for reminding us that what we do isn’t necessarily the norm. Which leads us to a problem that
Did your web firm develop and disappear? Read More »
If you’ve been in business for a while, odds are you’ve had some experiences you don’t want to repeat. For example, bad client relationships. The kind that make you want to rip your hair out. Like this. Here’s how it goes: you have an introductory meeting to find out exactly what the client needs (in
If it feels wrong, it probably is. Read More »
Websites differ in design and style. But there are certain features that all good websites have in common. Here are 6 of them: Readability Legibility is paramount when reading digital copy. Can viewers read the copy on your website? REALLY read it? On a cell phone or tablet as well as a laptop?A good website is
Six features your website must have. Read More »
It’s tempting. You’re a startup with tight (or no) funds. You don’t want to spend any money unless it’s absolutely necessary. You see all the DIY website promos and figure “how hard can it be?” Looks like a no-brainer. So you opt for WIX or some other development program and build your own website. For free.
Why you shouldn’t build your own website. Read More »
If you’ve ever gone house hunting, you know how important curb appeal is. It’s the “drive by factor. Even if the interior is absolutely smashing, Â if a house doesn’t look appealing from the outside, few potential buyers will make it inside. Photo Credit:Â Brock Builders That same visual appeal applies to websites. Those that haven’t
How do you know when it’s time to update your website? Read More »
